I think this is a pretty clever idea by Kraft. Why?
- They are mareketing their brand by providing a useful service and content, not by glitz and shmultz
- They took something that is pretty unexeciting and hip (mac and cheese anyone?) and attached it to something which is pretty hot these days (ipods, podcasts)
Cool move. Now I need to get an iPod, I guess
Thanks to adverblog for the find
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