Friday, October 14, 2005

Wendy's Fruit'normous

See, I'm not making this up. Wendy's is really pushing fruit as a part of their meals (see my last post about Burger King's new meat'normous promo).

This seems like a better marketing move to me. Not because of the actual nutritional content of the food but because of the message it sends to people who eat there. If you eat at Wendy's your the kind of person who cares about your health - and is doing something about it, even if all you do is order the same thing you would buy at Burger King.

--Ben

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