http://sethgodin.typepad.com/seths_blog/2006/01/how_to_be_lied_.html
This blog entry by Seth Godin makes a critical point - if you want honest feedback from people you have to ask them questions that they will feel comfortable *not* lying about.
An example from his page:
(1) Do you like our product?
(2) What's the best part of our product? What's the worst?
Seth's point is that it's much easier to lie when answering (1) than (2).
Read it, and then ask the right questions.
--Ben
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