Monday, March 20, 2006

Work smarter, not louder

KFC claims victory in DVR-only commercial - Engadget

KFC pulled a little stunt - they took a single frame in their TV ad and put a coupon on it. Their theory - that DVR owners will find the frame and redeem it on their website.

This one little frame got 100,000 people to redeem the code and increased website traffic by 40% the following week.

Clearly this ad leveraged the viral nature of things like the web. And it did so by being subtle - not by trying to beat you over the head with the concept.

Can this stunt be pulled off again? Nope, I don't think so. But I bet there are plenty of other opportunities out there for people who want to be creative instead of just sitting around complaining that things aren't the way they used to be...

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