The above is a fun list by Seth Godin about what programmers should know about marketers.
I really liked #6:
Truly brilliant coding is hard to quantify, demand or predict. Same is true with marketing.
And when you are done with the above list, check out Nine things marketers ought to know about salespeople.
Having been in a business that focused on self-service I really got a kick out of #9:
I know you'd like to get rid of me and just take orders on the web. But that's always going to be the low-hanging fruit. The game-changing sales, at least for now, come from real people interacting with real people.
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