Thursday, July 31, 2008

Getting Your Business On Facebook

OK, let me start of by saying that I'm pretty sure I'm the last person on the planet to join Facebook - so you probably know all of this already. But, I have to admit that I completely and accidentally made a presence for my business on Facebook, and when I went back to try to intentionally do so, I couldn't. In other words, if I missed this, maybe someone else did too?

The goal here is to create a Page for your business like I did here for i2x. A page looks a bit like this:

Turns out, the right way to do this is to sign up for a business account on Facebook, you can do this here. The workaround, for folks like myself who didn't know to do this, is to visit the Page Manager Application here and add it to your profile. Once you've done this, you can access the Page Manager app, which in turn will walk you through the process of creating a page.

Apparently, pages can have their own specific apps that aren't part of your profile. I used the Blog RSS Reader app to show the i2x news feed on the page. The solution is clunky, but at least works. There are other handy apps, like the one for reviews and discussions, which actually turn the page into a powerful little business site.

Once I reasoned most of this out through trial and error, I found the Pages help section which explains all this. D'oh - why didn't I read the help in the first place?

Happy promoting! And definitely include your company's page in the comments of this post, I'd love to see what else folks are doing with their businesses on Facebook.

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