12seconds.tv is just what it sounds like - a way to record 12 seconds of video. Think of it as the Twitter of YouTube. The first time I saw it in action was with AuctionDirect, where it was used to showcase a vehicle. See what I mean:
Simple, and to the point - right? I like it. Here's my take on the service:
Now, if only my cell phone allowed me to shoot video. Then I could be creating these clips on the go.