Tuesday, July 07, 2009

More T-Shirts From Web Content

A while back I noted that CNN had got into the T-shirt business and was allowing you to get their headlines on a shirt. I just learned Threadless is doing something similar - only with Twitter content:

Rather than use the same layout for each shirt like CNN, Threadless is picking a few Twitter shirts and making them each laid out differently. Cleverly, they are using a public voting scheme to figure out which ones people will buy:

Will these actually sell? Not sure. But I do think, just like the CNN example, that it's quite a clever idea. In this case, you've got nearly endless amount of free content to pick through, and people who are glad to narrow down and rank it for you. I'm not sure there's a model here to replicate, but it's certainly worth thinking through.

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