Tuesday, September 07, 2010

Learning Nike Style

Seth Godin asks want to learn marketing? His answer: Just Do It!.

Or, in his words:

You can learn finance and accounting and media buying from a book. But the best way to truly learn how to do marketing is to market.

You don't have to quit your job and you don't need your boss's permission. There are plenty of ways to get started.

If you see a band you like coming to town, figure out how to promote them and sell some tickets (posters? google ads? PR?). Don't ask, just do it.

What a brilliantly simple principle. And I believe it applies to anything you'd like to do. Want to be a movie maker? Get out the camera phone, and make a movie. Want to solve world hunger? Volunteer at the local homeless shelter.

Sure, your efforts may not be as grand and perfect as you'd like - but you'll really, truly, learn. And you can do it right now.

Read Seth's full post

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