Tuesday, April 08, 2014

Why You Shouldn't Hire Me to Direct Your Commercial

I'd probably be the worst creative director for a commercial you could hire. Consider this spot:

It's relatively funny, right? Of course, that's not what I see. What I see is a missed opportunity.

I see AT&T playing off the stereotypes of geeks vs. rockers. And rather than answering the question: "Do you know how to optimize a 9 beam multi beam antenna system?" with a simple "Nope," I would have rewritten the script so that the rocker responds something more along the lines of "Hell Yeah! I helped build that protocol when I was in high school!"

And I can already see the client rolling their eyes, "Geeze Simon, does everything we say and do need to be filled with rainbows and butterflies? Can't we make one rocker dude look a little dumb; people love simple humor and what's simpler than a rocker being dumber than nerds?"

What can I say, I'm all about seizing opportunities. Even if they are in a silly 30 second ad spot.

Thanks to my Brother David for passing me this video and knowing that this little innocuous bit of humor would get under my skin.

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