I found Aquilo's Silhouette to be a remarkably touching song, with a powerful video to match. I'd never heard of the group Aquilo, and was hooked by half-way through this first song.
And no doubt about it, this is how you sell perfume. I won't claim to 'get it,' but it's an impressive performance regardless.
And speaking of not getting it, I have no idea what's going on in this Korean music video. But I'm really impressed that they made a video that's optimized for portrait viewing on a cell phone. That's some clever work, right there. It reminds me of the Facebook Live ads that take the defect of people shooting video in the wrong orientation, and embrace it as part of the product's brand.
I know it's hardly a 'discovery' for anyone (what with 20 million views and all), but I really do get a kick out of Sia's Move Your Body video. She's created quite the playful little story arc, all while paying tribute to the 80's.
Watch all the discoveries here: