Monday, March 15, 2010

Inventing Your Own Reality In Advertising - Yeah, not so impressive

Adrants highlights this spot from Microsoft about Bing:

And they make an excellent point:

But the most ridiculous thing about this campaign is the real world version of the scenario painted in the commercial. Do a search for Euston tube station on Google and it's the first result. Do the same search on Bing and its also the first result. Not exactly a product differentiation there.

Finding some actual examples where Bing beat Google might actually garner it some points. Instead, they just come off as out of touch.

Compare that to Google's super bowl ad, which I find incredibly sincere.

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