Sunday, February 05, 2006

Marketing at Work

Why is it that I need to spend 10 minutes on the phone talking to my wife, getting advice on which type of laundry detergent to buy . I even know the brand I want. Yet, you'd think I was doing brain surgery over the phone.

Do I want original color safe, or the dark formula? And what will the dark formula do to my whites? And what exactly is linen scent? Do the other ones have some sort of putrid odor that would make them a mistake? What's the most cost effective size to buy? And why does the other target we go to carry a totally different combination of Cheer products?

The answer to all this is one word: Marketing.

My guess is that all of the Cheer products are the same, with a different story they are telling.

This is all well and good. But if they are going to make so many products, why can't they make: "Cheer Hubby, The safe one to buy when your wife sends you to the store."


1 comment:

  1. ...and yet they're all produced by 2 companies - P&G & Unilever...