Prediction/crazy business idea time... This time, the idea relates to
Tivo and I have two thoughts.
First, my thoughts are predicated on two fundamental princaples.
(1) All air time is not equal. If you want to buy 30 minutes on Fox at
7:00pm on Thursday night it'll be a heck of a lot more expensive than 30
minutes on G4 at 3:30am on Monday morning.
(2) Tivo users record a show, not a timeslot. I don't care when House or
According to Jim come on, or what channel they are on. I just know that
I asked Tivo to record them and it did.
Second, here are some definitions.
Viewer Friendly Timeslot (vft) - a timeslot at a time that is convenient
for a viewer. Meaning the time is ideal and the channel is one they
frequent.
Tivo Friendly Timespot (tft) - a timeslot that does not conflict with
any other shows the viewer is interested in.
So here are my ideas.
Collision Protection - Lets say House and Bones are on at the same time
on Tuesday night (sorry if that's a bad example, but you get the idea).
The average Tivo user doesn't have many options as you can only record
one show at a time. Unless of course the networks buy collison
protection. They simply run the show in both a VFT and TFT timeslot.
This means that even if they lose the primetime viewer to say House,
Bones still can recorded and watched at some point.
I guess a lot reality TV shows do this already, but you would think this
would be more common, as it should be pretty cheap to buy a TFT.
Tivo Only Shows - I could imagine that a show be presented in only a
TFT. Yes, this does not make sense for all shows. However, I could
imagine that Tech TV, or Sci-Fi programs could go this route. This also
makes lots of sense if the TV showing is just thought of as a
distribution mechanism. If you have a website that promotes the show and
provides bit-torrents, then the TV just becomes one more way for folks
to hear your message, versus being *the* way they hear your message.
With the price of TFT perhaps shows that would never have made it to the
little screen would have a chance. Maybe a bunch of video-bloggers
should get together, buy some cheap air time, and prove my point?
Too bad I have a face for radio, or maybe I'd do it myself...
--Ben