Does blogging work? Well, specifically, does blogging work for spreading messages?
The answer of course is, yes. Take a look at some proof:Let the Good Times Roll--by Guy Kawasaki: Total BS (Blog Statistics)
My favorite stat is:
My Amazon sales rank for The Art of the Start (go ahead, I dare you to click on this link) hovered between #1,500 and #2,000 prior to the start of my blog. Currently, the sales rank hovers between #500 and #750.
The result? A blog that you consistently want to read, link to, and talk about.
So focus on doing good work, and the rest will follow.