Monday, February 27, 2006

Marketing Chutzpah

I saw this fine example of marketing chutzpah at Cost Co. the other day

I love the tagline: "Transforms water into a healthy energy and performance drink."

As if water is somehow this bad for you substance that they have cracked the code on making healthy.

What's next? "Air, so pure and clean you can breathe it!"

Or "Chocolate, now with a delicious taste!"

--Ben

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