Here's a tip if you have a T-mobile cell phone. By default, the name on the account is the value that shows up on land-line caller ID. This means that when I call someone, Shira's name is the one that comes up on folk's caller ID.
Turns out, T-mobile can customize your caller ID on a phone number, by phone number, basis. Just dial 611, and ask to speak to a representative. Simply tell them you want your caller ID to be a specific value for your phone number.
We just asked them to customize my ID a few minutes ago, and it has yet to take effect. But, in theory, it'll just update in a few hours.
I should have changed the caller ID to something slick like Emacs Boy or Linux Geek, but I chickened out and simply changed it to Ben Simon.