When I hear about basketball stars and endorsements, the first thing I think of is the craziness surrounding Air Jordan sneakers. Wikipedia even mentions cases of kids being robbed at gunpoint for these shoes.
Given this backdrop, I was psyched to hear from my friend Danielle that Shaq has his own line of shoes, but he sells them through - get this - Payless.
And from what I can tell, it's true! You can indeed buy a pair of Dunkman By Shaquille O'Neal Court shoes for $16.99.
What a mensch. I don't know anything else about this guy, other than the fact that he used this opportunity to reach all kids, not just the rich ones.
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