There are some airlines that spend all their time dreaming up ways to lobby the government and others that spend all their time making flying a better experience. There are restaurants that dream up ways of charging more for bottled water, and others that work hard to create an experience worth bringing a group to enjoy.
He makes an excellent point: rather than trying to take a shortcut to success, try something a bit different - work harder, and provide a better product/service/experience/etc.
This is a message we simply don't hear often enough. Well put Seth.