Monday, March 26, 2007

Seth on Shortcuts

Here's more great wisdom from Seth Godin.

There are some airlines that spend all their time dreaming up ways to lobby the government and others that spend all their time making flying a better experience. There are restaurants that dream up ways of charging more for bottled water, and others that work hard to create an experience worth bringing a group to enjoy.

He makes an excellent point: rather than trying to take a shortcut to success, try something a bit different - work harder, and provide a better product/service/experience/etc.

This is a message we simply don't hear often enough. Well put Seth.

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