Friday, October 05, 2012

The Brilliance of Mini Photo Sessions

Our friend and go-to photographer, Erin passed us information about a promotion she's highlighting for the holidays: mini sessions. And what's a mini session?

A mini-session is photo shoot that is usually 20 minutes in length and has a theme (such as my holiday mini-session on November 10-12). The photo shoots are conducted at locations, dates, and times of the photographer's choice. The shoot usually includes fewer proof options than a full shoot, but a few products are included and it is typically offfered at a discounted rate because the photographer does not have to drive to multiple locations in that given time period. The picture quality and professional editing and printing are exactly the same as a full customized shoot.

Now, perhaps this is an industry standard offering, but I've got to say, it's a brilliant and innovative idea. You get high quality photos, shot on location, and she gets to optimize the whole process so it's less expensive for all. Seems exactly like the kind of move an entrepreneur can do and that a bigger operation wouldn't be agile enough to pull off.

With a business like photography (or, say, writing custom software), I think it's easy to fall into the trap of doing what everyone has done and always will do. But I think it's exactly these innovations where smaller businesses can shine.

In other words, ionnovate, or die.

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