Saturday, January 24, 2009

The Story Behind The Logo

This article on food logos was a surprisingly fun read. Ever wonder what the other 56 varieties of Heinz are? Or why it's raining on Morton Salt Girl? Well, as the article explains:

The Morton Umbrella Girl got her start in 1914. The logo was produced as part of a series of ads in Good Housekeeping. The concept was that Morton Salt - unlike regular salt of the day - poured without clumps, even in damp weather. The company added magnesium carbonate as an absorbing agent to ensure that its table salt poured freely (it had since been changed to calcium silicate).

At first, the advertising agency suggested "Even in rainy weather, it flows freely" as the company's motto. Morton felt that it was too long, and the motto was changed to the catchier "When it Rains it Pours."

Like I said, fun stuff.

Thanks to @perrybelcher for the link.

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