Friday, August 26, 2011

Next time your product/software/website/business launch flops, read this

Seriously, next time things didn't go your way, read: What's it like to have your film flop at the box office?

By about 9 PM its clear when your "candidate" has lost by a startlingly wide margin, more than you or even the most pessimistic political observers could have predicted. With a movie its much the same: trade magazines like Variety and Hollywood Reporter call the weekend winners and losers based on projections. That's when the reality of the loss sinks in, and you don't sleep the rest of the night.

If it can happen to what must have been a multi-million dollar endeavor, it can happen to you. And, your next step is going to be the same one Sean took.

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