Monday, May 22, 2006

Fear in marketing

Check out the claim on this bottle of Off:

"repells misquitos that may be carrying WEST NILE VIRUS"

I see. How compelling.

I can just imagine how this packaging was put together. Marketing says: "We need to work West Nile in there!" The lawyers come along and say "OK, but you have to water down the claim so we don't get sued." And the consumer breathes a heavy sigh of relief because they are now protected from this deadly disease.

Gotta love marketing.


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