Thursday, August 25, 2005

Get Recipes on your Apple iPod

Get Recipes on your Apple iPod

I think this is a pretty clever idea by Kraft. Why?

  1. They are mareketing their brand by providing a useful service and content, not by glitz and shmultz
  2. They took something that is pretty unexeciting and hip (mac and cheese anyone?) and attached it to something which is pretty hot these days (ipods, podcasts)

Cool move. Now I need to get an iPod, I guess

Thanks to adverblog for the find

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