Friday, March 17, 2006

Business Cards -- leave home without them

Business Cards -- leave home without them.

This article suggests an interesting strategy to something we all take for granted: handing out business cards. The suggestion is this:

When a prospect asks you, "Do you have a business card?" say, "I don't have any on me. But give me yours, and I will put one of mine in the mail to you." Then, in conversation, qualify the prospect and find out his needs. When you get back to your office, send him the appropriate catalog, brochure, or other relevant literature on your products or services. Enclose one of your business cards with these marketing materials - fulfilling the promise you made to send it.

This is a clever concept and one worth remembering. Of course, you need to make sure you don't come across as unprepared and most importantly, you need a fair amount of chutzpah.

For now, I'll carry business cards. But every time I hand one out, I'll think of this article.

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