Tuesday, December 18, 2007

Helping spread the word: Freerice.com

I love it when a site goes viral. How else is it possible that Shira and I would receive recommendations from two completely independent and geographically disparate sources to check out the same site? I'll do my part and continue the trend, by mentioning it to you.

Check out: Freerice.com. The idea is clever: you play a word game, and for every answer you get right, 20 grains of rice are donated to the UN. Theory is, you can have fun, get smarter, and do your part to end world hunger all without leaving your desk. Impressive, no?

I mentioned tonight to my buddy Greg about this remarkable occurrence, and he explained to me that he had heard about Freerice.com months ago. Guess I was lagging behind on the technology curve (of course, he's a writer, and trades in words, so I suppose a word game is appropriate for him). Still, it's remarkable how some ideas can spread so effortlessly, while others just die.

Time to re-read The Tipping Point.

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