Friday, October 03, 2008

Insurance As A Startup Business Idea

Here's a topic I bet you haven't talked about with your financial planner: SafeGuard Guaranty is planning to offer Marriage Insurance.

SafeGuard Guaranty offers "marriage insurance" through a Web application. Apparently the longer you stay with your mate, the more the policy is worth.

Don't believe me? Check out this video explaining more:

This actually reminded me of an idea that myself and a fellow co-worker (Mike R. from Amazing Media) crafted some time ago, but apparently, I've never blogged.

Why can't I buy Wife Insurance? Wife Insurance would work just like health or car insurance. I'd pay my monthly premiums, and I'd get some basic services: flowers and cards delivered to the wife, a reminder service for anniversaries and birthdays, and other basic member services. Think of it as well doctor visits - the insurance company invests a bit in me while I'm healthly, to keep me from needing the ER.

Then, just like health insurance, it would support the occasional catastrophic claim - they'd have a diamond necklace delivered to me, to give to my wife, in less than 24 hours, upon some unfortunate comment I did or did not make.

What husband wouldn't think it a smart investment to protect himself from screwing up with this wife?

OK, I'm probably 70% joking here - but still, I think it could work. Oooh, is available...I should so buy it.

1 comment:

  1. Ben,

    Thanks for the plug. ;) Although it's not available just yet, people can learn more about us by visiting our website at And I welcome feedback both pro and con.

    John Logan
    SafeGuard Guaranty