Tuesday, January 22, 2008

Brilliant Marketing Hack or Book Spam?

I just dropped off some books at the library and had this idea. What if
I went into the business and computer section and placed my business
card in the books as a sort of book mark?

Imagine it - you're reading a book titled "Getting Started In Business"
and out drops a card with the name of a guy who writes custom software.
Brilliant, you think. And even if you don't call the name on the card,
at least you have a handy bookmark you can use.

Could be highly targeted and relevant marketing. Could be rude and
obnoxious book spam.

So far, I'm leaning towards the spam side, so I probably won't do it.
But still, could be a good idea...



  1. This comment has been removed by the author.

  2. I'd call it book spam. That sounds too much like those stupid subscription cards that are always falling out of the magazines that I subscribe to.