Personally, I'd think the last place learn about how to get your message published on the cheap would be from a guy who gets a $20 million paycheck. But, alas, I was wrong.
Consider Tom Hanks' endorsement of Barack Obama.
Did he do it by holding some sort of press conference? Or how about some elaborate PR campaign? Did he hire a design firm for 10's of thousands of dollars to put together just the right website to match his every nuance, and announce it there? Nope, nope and nope.
He did the very same thing you or I could do - he shot a simple home video, with a script he wrote himself and then posted it on his MySpace page. And what's best of all, is that it totally works.
Heck, I didn't even know a MySpace page could be so effective - but he's managed to carve himself out a nice little niche there.
I think this is a wonderful example of how we have remarkable (free!) tools at our disposal. Think about it, you and Tom Hanks have the same publishing power? Awesome.
I think this, along with Brendan's work show that you don't need a big budget to have a big impact.
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