I've been noticing ads for the Car Free Diet on Arlington buses, and they finally piqued my interest tonight to check out the program's website. I have to say, I'm quite impressed with the campaign they have put together.
Here's what they got right:
- The bus campaign is, I think, quite cute and clever. It's the whole go green concept, but centered around dieting. The buses have proud individuals bragging about the powerful effects of the diet. Consider: "I lost 2,000 pounds the first day," or "Eat Anything You Want (it's not that kind of diet)." They could have gone bland here, and they didn't.
- The site's URL is catchy - carfreediet.com. They didn't make it some monstrosity like www.co.arlington.va.us/transportation/carfree
- The site itself is quite clean and offers some useful interactivity like a calculator, transportation options and a challenge. The site won't win any design awards - but it gets the point across and hopefully didn't cost a fortune to build.
- They leverage a typepad blog to provide for regular updates to the site and a place to easily publish user stories. Again, this had to be an economical way to go - and one that's effective.
- They link off to other resources - such as books and YouTube
Like I said, I'm impressed Arlington pulled this off so well. I also think it's a great example of executing a concept on the web in a clean and efficient (and maybe cost effective too?) manner.
Here's a clip about the program:
Me, I'm so inspired I've decided I'm no longer driving to work. Heck, I may just skip the commute and work from bed.