Sunday, January 08, 2006

Starbucks Pricing - how do they do that?

Fresh Inc.

Yet another discussion on the topic of how Starbucks gets away with charging $4.00 for a cup of coffee, when everyone else is selling the same thing for $0.75.

As businesses go, you have to give Starbucks a lot of credit for their success. Rather than listening to everyone else's rules about business, they made up their own.

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