Sunday, November 09, 2008

Maketing With The Obvious

Today, I bought a new pair of cheap ($24.00) headphones. I couldn't
help but notice that all the Sony headphones, regardless of the type,
had a clearly printed mesage:

""Ideal for music listening""

Well, duh, I thought? What, do they have a pair that are "ideal for
listening to NPR?"

Saying that your headphones are ideal for music seems a bit much,
especially when we are talking about such basic models. But, I have to
wonder, perhaps it's good marketing?

What if I'm holding a pair of Sonys in my hand, and another brand - and
the Sony pair says they are ideal for just the activity I want use them
for. Am I not going to be swayed, maybe just a little bit?

This works especially well because Sony's competitors assume that
customers know a $20 pair of headphones will all sound the same.

This is an interesting tool to try against the competion. If you offer
the same service, why not make a clearer claim about what you can do?

I'll have to be on the lookout for ways I can try this out.

In the mean time, I have to say, these headphones really are ideal for
listening to music. Rock on!


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