I stumbled on this video contest that Brad Paisley was holding to see which amateur videographer could remake his Online video the best. I was struck by how easy it was for him to do this. All he did was:
- Make a video announcing the contest and explaining the details.
- Asked people to submit their videos by responding to the original video
- Posted a video announcing the winners
That's all it took. He didn't need to develop and launch a special contest website, or build/license any technology. He just did it - how cool is that?
I also like that he's traded fear of people stealing my music for get the fans involved. Nice.
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