Wednesday, March 12, 2008

Word Of The Day and Advice For Working With Print Designers

Today's word of the day is: Horsey. I was working with some print design folks today, and the word kept coming up. Horsey is used as an adjective to describe a font or another element which is too large or clunky for the page.

Here's a sample usage:

If I am designing a layout to a book or magazine I would use 8 pt if editors/clients would let me. Leaving more room for photos, captions, to breath. I’ve recently been forced to use 12 point type and it looks so horsey to me.

Two other tips for working with print designers:

  1. Depth is what we in the web world refer to as height. So an image that has the depth of 320px has a height of 320px.
  2. A PMS color isn't one that's irritable, it's one that's specified in the Panitone Matching System. Do your best to not giggle when they mention a PMS color, take it from me, it doesn't look all that professional.

1 comment:

  1. Anonymous11:07 AM

    Ahh, well being a daddy of 3, I know a whole different meaning of the word "horsey". I've given my fair share of "horsey rides" and, let me tell you, it does not involve font sizes.

    However, I do feel "too large or too clunky" to be doing that, whenever I get down on my hands and knees with a kid on my back, and attempt to crawl around, all the while making "horsey" noises. :)